Luxury Fashion Brand Alyx to Use Iota’s DLT for Supply Chain Tracking

May 15, 2019
21 Views

Luxury fashion brand Alyx intends to use Iota’s distributed ledger technology for supply chain tracking.

Luxury fashion brand Alyx intends to use Iota’s distributed ledger technology (DLT) for supply chain tracking, cryptocurrency news outlet The Block reports on May 15.

Per the report, Iota’s system will be implemented in partnership with global manufacturing company Avery Dennison to allow Alyx’s customers to have full insight into their supply chain. By scanning QR codes with an app, it will reportedly be possible to track the course traveled by the item from its creation to the point of sale.

The Block claims that data concerning the apparel’s production location, date and raw materials will be stored on Iota’s DLT, allowing users to consult it. Debbie Shakespeare, senior director of sustainability and compliance at Avery Dennison, reportedly commented:

“Brands and consumers can know that the information they are being shown about the garment’s creation process is 100% accurate and can be trusted implicitly.”

According to fashion news outlet GQ, Alyx creative director Matthew Williams explained that the brand puts a strong emphasis on sustainability by using recycled materials and, for instance, a leather dying process which consumes CO2. Lastly, he announced:

“We’re taking it a step further: we’re going to be the first brand to introduce blockchain technology this month in Copenhagen.”

As Cointelegraph reported in March, luxury scotch whiskey brand Ailsa Bay is reportedly about to release what it believes to be the world’s first scotch whiskey tracked with a blockchain-based system.

In February, Russia’s Ministry of Education and Science also introduced a blockchain-enabled platform for tracking diamonds.


Warning: A non-numeric value encountered in /home/btcethereum/public_html/blog/wp-content/plugins/magazine-plug/shortcodes/s-posts-tabs.php on line 18

Warning: A non-numeric value encountered in /home/btcethereum/public_html/blog/wp-content/plugins/magazine-plug/shortcodes/s-posts-tabs.php on line 18

You may be interested

Researchers Publish Evidence of ChainLink Token Price Manipulation
Altcoin
Altcoin

Researchers Publish Evidence of ChainLink Token Price Manipulation

btcethereumadmin - September 11, 2019

Researchers claim that pump and dump manipulation involving the Chainlink token occurred in spring-summer 2019. Researchers have published evidence of…

‘Never Use BitPay’ — Hong Kong Free Press Slams Bitcoin Donation Block
Bitcoin
Bitcoin

‘Never Use BitPay’ — Hong Kong Free Press Slams Bitcoin Donation Block

btcethereumadmin - September 11, 2019

Yet another public humiliation reignites the debate on whether third-party payment processors are detrimental to Bitcoin adoption. Cryptocurrency payment processor…

3 Key Takeaways From Switzerland’s New Stablecoin Guidelines
Altcoin
Altcoin

3 Key Takeaways From Switzerland’s New Stablecoin Guidelines

btcethereumadmin - September 11, 2019

Switzerland’s financial watchdog has published stablecoin guidelines as well as an overview of its approach to Facebook’s proposed Libra payments…

Leave a Comment

Your email address will not be published.