This might not save Sears, but it’s a symbolic surrender to the deflationary vortex that is Amazon.
In what appears to be a major sign of surrender to the reigning champion of e-commerce, ailing Sears, the one-time king of retail, just agreed to sell Kenmore appliances on Amazon.com. More than that, they also agreed to let Alexa control Kenmore devices, furthering Amazon’s control over home domination.
“I’m shocked. I’m shocked,” said Cooper Smith, director of research at L2, a digital brand consultancy. “Sears is largely conceding defeat to Amazon by distributing their appliances” on the site.
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